Job Description

Job Description

Job Description

ESSENTIAL FUNCTIONS

• Establishes and maintains effective communication with the Marketing and Communications Department, physicians,
  clinics and other departments as required.
• Responsible for seeking out new and unique opportunities within assigned territory for community engagement and
  brand awareness resulting in new patient growth.
• In-person visits with a minimum of 55-60 accounts/24 hours per week within their assigned territory. Accounts include primary care
  physicians, specialists, and other referral sources.
• Maintains and updates The CORE Institute’s physician and patient referral programs such as the CORE Refer Information,
  CORE Referral Manager, and Salesforce data base. Works with the Vice President, Contact Center when necessary.
• Effectively works with contact center to ensure smooth receipt and scheduling of physician referred patients.
• Assists in the development and execution of internal and external special events.
• Assists in the development and execution of Southeast Orthopedic Specialists physician lecture program to enhance community
  education and foster positive relations between Southeast Orthopedic Specialists and the greater community.
• Maintains and adheres to a marketing/physician relations budget for the calendar year.
• Promotes the organization among members of the medical community in order to establish partnerships and affiliations, as
  well as consistent referral patterns.
  • Meets or exceeds physician relations, department, and organizational goals.

REQUIREMENTS

• The job holder must demonstrate current competencies for job position.
• Bachelor’s degree preferred
• 0-2 years of experience in the field or related area. Must be able to communicate effectively with physicians, payers,
  patients and the public and be capable of establishing good working relationships with both internal and external
  customers.

KNOWLEDGE

• Knowledge of concepts of marketing, communications and public relations.
• Knowledge of the health care field and orthopedics, neurology, physical therapy etc.
• Knowledge of healthcare electronic medical records, Salesforce, CRM or comparable.

SKILLS

• Skill in development and implementation of marketing lectures/talks.
• Skill in promoting the organization in the community.
• Skill in executing special events.

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