Job Description

About the Opportunity

Two day in office requirement at our San Francisco office

Contentful is looking for a Director of Analyst Relations to join our Product Marketing team. Reporting directly to the VP of Product Marketing, you’ll be the primary liaison between Contentful and highly influential industry analysts who cover content management and digital experience platforms, digital commerce and content marketing.

In this mission-critical role, you’ll work cross-functionally with product marketers, product managers, corporate marketing, and PR to refine messages and determine the best AR strategies to support specific news and milestones. You’ll coordinate and lead regular analyst briefings, inquiries, and advisory sessions, ensuring analysts are well-informed about the company's products, strategy, and differentiators.

The Director of Analyst Relations is highly visible within the company, including regular interactions with C-suite executives. Your well-informed perspective on analysts’ opinions will be frequently sought out by leadership and product managers alike, and you’ll be expected to shape outcomes by recommending how, when, and with whom we engage, as well as managing the schedule and helping craft deliverables in preparation for engagements. You’ll partner with, also help coach, Contentful executives and other spokespeople throughout the analyst interaction and briefing process.

What to expect?

• Gather, analyze, and share insights from analyst interactions to inform the company’s product roadmap, marketing strategies, and competitive positioning.
• Ensure the company is effectively positioned in key analyst reports, such as Gartner Magic Quadrants and Forrester Waves, by managing submissions and fostering strong relationships with relevant analysts.
• Project manage cross-functional, ad hoc teams on tight timelines to produce high-quality submissions for analyst evaluations.
• Develop and execute an analyst relations strategy aligned with overall business goals, ensuring alignment with the marketing, product, and executive teams.
• Communicate analyst feedback to internal stakeholders, ensuring the organization is aligned with industry trends, competitive insights, and analyst perspectives.
• Create and maintain materials for analyst interactions, including presentations, briefing documents, and product updates, with collaboration and input from product marketing.
• Coordinate with content and field marketing to identify and incorporate relevant analyst publications into campaigns.
• Coordinate and represent the company at industry events, analyst summits, and conferences to enhance the company's presence and build analyst relationships, including occasional travel.
• Support participation in industry benchmarking and awards processes, where applicable.

What you need to be successful?

• Deep understanding of content management systems, digital experience platforms, Artificial Intelligence, personalization engines and related industry trends.
• Familiarity with commerce, content marketing, marketing automation and associated digital technologies.
• 7-10+ years of experience in analyst relations ideally within SaaS, content management, or enterprise software.
• Experience significantly improving a company’s position in a key analyst vendor report is a plus.
• Established relationships with influential analysts covering content management, DXP, personalization, and related markets are highly preferred.
• Strong communication and presentation skills, with the ability to translate technical concepts into compelling, easy-to-understand narratives.
• Strategic thinker with the ability to connect analyst relations with broader marketing and business objectives.
• Proven organizational and project management skills to handle multiple projects, deadlines, and priorities.

What's in it for you?

• Join an ambitious tech company reshaping the way people build digital experiences
• Full-time employees receive Stock Options for the opportunity to share in the success of our company
• Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for your dependents.
• Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
• We value Work-Life balance and You Time !A generous amount of paid time off, including vacation days, sick days, compassion days for loss, education days, and volunteer days
• Company paid parental leave to care for and focus on your growing family
• Use your personal annual education budget to improve your skills and grow in your career
• Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties
• An annual wellbeing stipend to care for your physical, financial, or emotional health
• A monthly communication stipend and phone hardware upgrade reimbursement.
• New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.

This role will need to be conducted in a state in which we are currently registered to do business.

California Statement: The salary range displayed is specifically for those potential hires who will work or reside in the state of California if selected for the role. Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant's skills and prior relevant experience, certain degrees and certifications (e.g. JD/technology), for example.

California Salary Range: $278,000,000-$345,000
[ This position is eligible for equity awards, annual bonuses, short- and long-term incentives, and program-specific awards in accordance with the terms of Contentful’s variable compensation plans.]

#LI-Hybrid

Who are we?

Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide. More than 700 people from more than 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver, San Francisco, London, New York, and distributed worldwide.

Everyone is welcome here!

“Everyone is welcome here” is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences, and we are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical [dis]ability, or length of time spent unemployed. We invite you to apply and join us!

If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know.

Please be aware of scammers who may fraudulently allege to be from Contentful. These types of fraud can be carried out through copycat websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal information, such as bank account numbers, identification numbers, etc, through social media or chat-based apps, nor do we request or send money for the purchase of business equipment. If you suspect fraud, please report it to your local authorities, as well as reach out to us at security-esk@contentful.com with any information you may have.

By clicking “Apply for this job,” I acknowledge that I have read the “ Contentful’s Candidate Privacy Notice ” and hereby consent to the collection, processing, use, and storage of my personal information as described therein.

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